Chiudete gli occhi, aprite il cuore!


Storico negozio di giocattoli e bambole d’epoca a Roma



Close your eyes, open  your heart!

Historic vintage toy and doll store in Rome

Welcome to our world!

For more than 75 years, the world of "Al Sogno" has been in one of the most beautiful squares in the world:

Piazza Navona in ROME

Benvenuti nel nostro mondo!

A fairy-tale world, that of Al Sogno, populated by dolls, stuffed animals, trolls peering at you behind fine furniture lace, in a crescendo of visual emotions and memories. A "Dream" begun in 1945 by Dolores Manfredini and continued by her daughter Anna Maria and grandchildren Andrea and Daniela.

Close your eyes...and enter with us into a "Dream". Let yourself be lulled by a world where courtesy, attention to detail, the continuous search for the new inserted in a past that is nevertheless present, will make you rediscover lost but indispensable values.

Da oltre 75 anni il mondo di “Al Sogno” è in una delle piazze più belle del mondo:

Piazza Navona a ROMA

  • Christmas
  • Dolls
  • Toy store

    A place that travels through time

    Al Sogno is a dream that began in 1945 and still continues to fascinate and surprise young and old alike. Started in the post-World War II period by Dolores Manfredini, the store later passed under the management of her daughter Anna Maria, and today reaches her grandchildren Daniela and Andrea. Close your eyes, open your heart, you will thus cross the threshold of Al Sogno. Let yourself be lulled into a universe of courtesy, attention to detail and constant search for the new immersed in an ever-present past.

    Peluche orso

    Cuddle games

    Soft and safe plush toys

    Here you can rediscover lost but indispensable ancient values. Al Sogno is Rome's oldest and most famous stuffed animal store, where valuable soft toys are available, from the most common to the most curious and peculiar.


    All plush toys are sewn and finished by hand with non-toxic, hypoallergenic and flame-retardant materials and colors. Noses, eyes and all other added details are fixed with tear-resistant technology for the safeguard and safety of little ones.


    Among the major brands covered is Margarete Steiff Gmbh, inventors of the famous "Teddy Bear" and "Zotty Bear": after one hundred and thirty-five years, they are still the most sought-after and collected soft toys in the world

    Fairies and mistery

    Dolls born for toddlers but also appreciated by dulti

    Gnomes, fairies and elves to bring us closer to an enchanted world full of magic. The mystery of these dolls has fascinated us since we were children but we also carry the memory of them as adults.


    Our dolls are carefully chosen, each character has unique characteristics in terms of features and materials and fabrics used.

    

    A museum

    Collectible historical toys and dolls

    The store, which is open to the public from May to October from 10:00 a.m. to 10:00 p.m., features a museum corner, where historical collectible toys and dolls are displayed. In addition, there is no shortage of suggestions for gifts that will amaze, such as music boxes, souvenirs, card and board games, collectible fairies, and musical or rubber toys.

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